AMERICANA
It's our passion to create ‘one of a kind’ Western Horse Experiences.
For you as a horse lover & rider. With you as a partner. And for your customers.
It’s all about horses.
Everything we do is anchored in our passion for horses.
And the tradition that goes along with it. Starting & riding them, training & showing them, or just watching them move and perform with power and grace.
And the Experiences these moments create for everyone being with, on, or around horses.
We think, it’s as simple as that.
It’s our passion to create those Experiences. For you as a horse-lover & rider. With you as a partner. And for your customers.
Be it at an AMERICANA Event - where equine athletes & riders compete or learn & grow together,
AMERICANA Online - to listen to horse people talking about the things they love and to re-watch and extend the AMERICANA experience online just a click away,
or by just enjoying the AMERICANA feeling by wearing one of our specially designed AMERICANA fashion items
Are you ready to ride with us?
AMERICANA Event
We have organized and managed NRHA, NCHA, NRCHA/ERCHA & FEI events. Starting from putting the schedule together, selecting judges, setting up a high-performance team, creating all necessary forms, managing the financials, running the show, and reporting the results back to the associations.
A horse show can only be run by a great team! And everyone brings his or her own set of skills, experiences and personality. We bring the team together, manage the little ups & downs that can and will happen, but always focus on the job at hand and never forget the fun and joy that we all need to make the event a success.
Or it could be a clinic to learn & grow with your horse or to organise such an event for your friends or customers. It’s our objective to accompany and support you on that wonderful journey. We work with a network of highly qualified and successful trainers and clinicians for all different levels and purposes. Or you already have your favourite trainer and we do the rest for your.
We have a profound knowledge how to manage your event as a project from start to finish, consult to create "an event" out of a normal show, and how to bring that to market.
Every horseman and -woman knows: You are nothing without a good partner! Even more so when organizing an event all around horses. We have a network of experienced partners, starting with show office personnel, announcers, over ground & footing team, cattle crew to photographers & videographers, PR & Marketing experts up to a professional fair company.
AMERICANA Online
The AMERICANA - our main event in autumn taking place every two years in Friedrichshafen, Germany is a one-of-a-kind experience that you should not miss - but it does not need to stop there!
It’s our objective to accompany and support you on that wonderful journey.
We work with a network of highly qualified and successful trainers and clinicians for all different levels and purposes.
Would you like to try to ride your horse in the classic California Hackamore? Do you have a younger horse that needs a solid foundation? Are you interested in special disciplines like Extreme Trail or Reining? Or are you an amateur or young professional who would like to learn more to further grow and finetune your training?
For (nearly) all purposes we have something to offer.
Please just get in contact with us and let us know where we can help!
AMERICANA Event
Do you love to watch horses? How they move, play and perform? So do we!
We would like to invite your to one of our events, be it a forum or a weekend or evening event where professional trainers, great Non-Pro riders and just horse lovers present their show acts. Sometimes funny, sometimes educational and sometimes just wonderful to watch.
And always a great experience to create long lasting memories.
Our AMERICANA Blog
